Target is making a major change to its beauty department with the launch of Target Beauty Studio 2026, a new shopping destination featuring prestige, emerging, global, and viral beauty brands.
Target Beauty Studio officially launches on September 10, 2026, in more than 600 Target stores nationwide and online. The new beauty section will include more than 1,600 products from 90 brands, with most of those brands appearing at Target for the first time.
The retailer is also planning a special in-store celebration on September 26, 2026. Shoppers who arrive early may receive an exclusive Target Circle bonus, while select locations will offer additional beauty giveaways.
Here is everything shoppers need to know about the Target Beauty Studio launch, participating brands, free samples, Target Circle offers, and ways to save.
What Is Target Beauty Studio?
Target Beauty Studio is Target’s newly redesigned beauty shopping experience. It brings together skincare, makeup, haircare, fragrance, bath and body products, nail care and beauty accessories in one dedicated section.
Instead of simply adding a few new products to the existing beauty aisles, Target is creating a more specialized shopping environment. Participating stores will feature dedicated Beauty Advisors, product-testing opportunities, rotating displays and curated collections designed to help customers discover new products.
The launch is especially noteworthy because Target Beauty Studio includes prestige and specialty brands that shoppers may normally expect to find at dedicated beauty retailers.
According to Target’s official announcement, more than two-thirds of the featured brands are completely new to Target.
When Does Target Beauty Studio Open?
Target Beauty Studio opens on Thursday, September 10, 2026.
The new collection will be available:
- Inside more than 600 participating Target stores nationwide
- Online at Target.com
- Through the Target app
- Through eligible Order Pickup and Drive Up orders
- Through same-day delivery where available
Not every Target location will have the complete in-store Target Beauty Studio experience. However, customers can still shop the broader assortment online even if their nearest store is not among the initial participating locations.
Because inventory can differ by store, shoppers interested in a particular product should check the Target app before visiting. Selecting a preferred store will show whether an item is available for pickup, shipping or same-day delivery.
What Brands Are Coming to Target Beauty Studio?
Target Beauty Studio will introduce products from 90 prestige, emerging, and international beauty brands. The assortment covers affordable minis, premium skincare, viral K-beauty products, fragrances, hair treatments, and beauty accessories.
Some of the most recognizable brands announced for the new section include:
- Sunday Riley
- First Aid Beauty
- Briogeo
- Nioxin
- Joico
- Bondi Boost
- Clearstem
- Eqqualberry
- Purito Seoul
- Dr. Melaxin
- Amuse
- Kaja
- Rom&nd
- Manucurist
- Lake & Skye
- Boy Smells
- DUNE Suncare
- Tan-Luxe
- Slip
- Machete
The exact assortment may vary by store. Some brands or products may initially be available only online, while others may be stocked in selected Target Beauty Studio locations.
New Skincare Brands at Target
Skincare is expected to be one of the largest parts of Target Beauty Studio. The collection will feature everyday essentials alongside products focused on acne, hydration, brightening, barrier repair, and anti-aging routines.
Target specifically highlighted brands such as Sunday Riley, First Aid Beauty, Clearstem and Eqqualberry in its launch announcement.
This expansion could be useful for shoppers who already buy household essentials at Target and want to earn Target Circle rewards or use Target gift cards on prestige beauty products during the same trip.
Before purchasing a full-size item, shoppers should look for travel sizes, starter kits, and Target Beauty Studio’s dedicated minis section. A smaller product can be a more affordable way to test a cleanser, serum, or moisturizer without committing to the full price.
K-Beauty Products Coming to Target
The Target Beauty Studio 2026 launch also includes a substantial selection of Korean skincare and cosmetics.
Announced K-beauty brands include:
- Amuse
- Kaja
- Rom&nd
- Dr. Melaxin
- Purito Seoul
- Sungboon Editor
The assortment is expected to include skincare treatments, lip products, makeup, and other trending Korean beauty items.
K-beauty has become increasingly popular with U.S. shoppers, but some products can be difficult to find locally. Target’s expansion may make these brands easier to purchase without paying international shipping charges or waiting for an overseas order.
However, shoppers should still compare prices before buying. A product being newly available at Target does not automatically mean Target has the lowest price. Check the brand’s website, current Target Circle offers, and other authorized retailers before purchasing expensive skincare.
New Haircare and Scalp-Care Products
Target Beauty Studio will offer premium shampoos, conditioners, styling products, scalp treatments, heat protectants, and hair-repair products.
Brands announced in the haircare category include:
- Briogeo
- Bondi Boost
- Joico
- Nioxin
These brands typically cost more than standard drugstore hair products, so the best time to try them may be when Target offers a beauty-category promotion or a Target Circle reward.
Shoppers should also watch for bundled sets. A shampoo-and-conditioner set can sometimes cost less than purchasing both items separately, especially during seasonal gift promotions.
Fragrance, Sun Care and Beauty Accessories
The new Target beauty destination goes beyond makeup and skincare.
Target has announced modern fragrance options from brands such as Lake & Skye, Boy Smells and Smooch. Premium sun-care products will include Bask and DUNE Suncare, while self-tanning products will be available from brands including Peta Jane Beauty and Tan-Luxe.
Beauty accessories will include products from Slip and Machete, along with styling products such as Slickhair finishing oils.
Select stores will also allow shoppers to test certain products. Availability and hygiene procedures may vary, so customers should ask a Target Beauty Advisor before opening or sampling any item.
What Will the New Target Beauty Studio Look Like?
Participating Target stores will have a dedicated Target Beauty Studio area designed to feel more like a specialty beauty shop.
The new experience will include:
- Trained Beauty Advisors offering personalized product guidance
- Product-testing opportunities for select merchandise
- A central display table featuring rotating brands and samples
- “Editors’ Picks” product recommendations
- “Most Loved” customer favorites
- “Standouts of the Season” displays
- A dedicated selection of affordable minis
- Exclusive Target Circle promotions
The center display will change several times throughout the year to feature new products, brand collaborations, and seasonal trends. Lake & Skye fragrances will be featured when the new section initially opens.
The dedicated minis assortment may be particularly valuable for budget-conscious shoppers. Minis can help customers compare products, build a travel kit, or test a formula before buying the more expensive full-size version.
Target Beauty Studio September 26 Event
Target will hold an official Target Beauty Studio celebration on Saturday, September 26, 2026, from 12 p.m. to 4 p.m. local time.
The event will take place at participating Target stores across the United States.
According to Target, the first 100 guests at most Target locations will receive an exclusive Target Circle bonus that can be used when shopping Target Beauty Studio in stores or online. Select stores will also offer additional giveaways.
Some deal reports indicate that the bonus may be a $20-off-$50 Target Circle offer, but shoppers should verify the exact promotion at their participating store because Target’s official announcement describes it only as an exclusive Target Circle bonus. Store participation, giveaway quantities, and individual offer terms may differ.
Anyone hoping to receive the bonus or a free beauty sample should arrive before the event begins. Because the offer is limited to the first 100 guests at most locations, supplies could disappear quickly.
Important: Do not assume every Target store will distribute a sample box. Target states that additional giveaways will be offered only at select locations. Check the official Target events page closer to September 26 for participating-store details and updated terms.
How to Get the Target Beauty Studio Circle Bonus
Shoppers should take a few steps before attending the September 26 event.
- Download or update the Target app.
- Create a free Target Circle account if you do not already have one.
- Select your preferred Target store in the app.
- Check the official Target events page to confirm participation.
- Arrive before noon on September 26.
- Ask an employee where the Target Beauty Studio event line begins.
- Save the Target Circle bonus to your account before shopping.
- Read the minimum-purchase requirement and expiration date before checking out.
Target has not confirmed that every location will follow exactly the same distribution process. Some stores may provide a physical card with instructions, while others may add the offer directly to a shopper’s Target Circle account.
Make sure the bonus appears under “Deals” in the Target app before completing a purchase. Take a screenshot of the offer and its terms in case there is a problem at checkout.
Do You Need Target Circle to Participate?
The special September 26 shopping bonus is described as a Target Circle offer, so shoppers should have a free Target Circle account.
Joining Target Circle does not require a paid membership or a Target credit card. Members can receive personalized offers, automatic deals, and occasional rewards through the Target app or Target.com.
Target Circle Card holders may receive additional savings, but a Circle Card is not required to create a regular Target Circle account or use most Circle offers.
If the September 26 bonus requires a minimum purchase, only eligible merchandise will count toward that amount. Taxes, shipping, gift cards and certain excluded products may not qualify. Review the offer details before building your cart.
How to Save at Target Beauty Studio
Before shopping the new Target Beauty Studio collection, visit FrugalHQ’s latest deals and money-saving guides to find more ways to lower your everyday shopping costs.
New and prestige beauty products can be expensive, but shoppers do not necessarily have to pay full price. These strategies can help lower the final cost.
1. Check Target Circle Before Shopping
Open the Target app and select “Target Circle” before placing an order. Search for offers covering beauty, skincare, haircare, or personal-care products.
Target sometimes offers category-based deals such as a gift card with a qualifying beauty purchase or a percentage discount on selected products. Offers change frequently and may require activation before checkout.
2. Compare the Online and In-Store Prices
Check the price in the Target app even when shopping inside a store. Pricing and promotions can occasionally differ by fulfillment method or location.
If an online price is lower, review Target’s current price-match policy or consider placing an Order Pickup purchase instead. Do not assume the shelf price is automatically the best available price.
3. Start With Minis
Target Beauty Studio will include a dedicated selection of miniature products. These can be a sensible option when testing an expensive serum, fragrance, or hair treatment.
Always compare the price per ounce because minis generally cost more per unit than full-size products. The smaller size is most valuable when it prevents you from wasting money on a full-size product you may not like.
4. Combine Eligible Offers
Depending on the terms, shoppers may be able to combine a Target Circle offer with a Target Circle Card discount, manufacturer coupon, or Target gift card.
Always read the individual conditions because not every promotion can be combined. The Target app should display eligible savings before the order is submitted.
5. Save Your Receipt
Keep the receipt and original packaging until you know the product works for you. Beauty products can cause irritation or may not perform as expected.
Check Target’s current return policy before purchasing. Some products and circumstances may have different return periods or requirements.
6. Avoid Buying Only for a Free Gift
A sample box or shopping bonus is valuable only if you were already planning to purchase eligible products. Spending $50 on unnecessary products to receive a $20 discount still means paying $30.
Build a list before the event, calculate the total, and compare prices. Avoid adding filler products simply to reach a promotional threshold.
7. Look for Gift-Card Promotions
Target frequently runs promotions that provide a Target gift card after shoppers purchase a certain number or dollar amount of qualifying beauty and personal-care products.
These promotions are most useful when the required products were already on your shopping list. Remember that a promotional gift card usually cannot be applied to the transaction that earns it.
For more verified shopping news and practical money-saving ideas, visit the FrugalHQ homepage.
Is Target Beauty Studio Replacing Ulta Beauty at Target?
Target Beauty Studio represents a new phase for Target’s beauty business as the retailer transitions away from the Ulta Beauty at Target shop-in-shop arrangement.
Target and Ulta previously announced that their partnership would conclude in 2026. Target Beauty Studio is Target’s own beauty concept, featuring a different brand assortment and shopping experience.
Shoppers should not expect every product previously carried through Ulta Beauty at Target to remain available. The new Target Beauty Studio collection includes 90 selected brands, with more than two-thirds new to Target.
Customers searching for a specific product should check Target.com rather than assuming it transferred to the new section.
Can You Shop Target Beauty Studio Online?
Yes. Target Beauty Studio launches online at Target.com on September 10, 2026, alongside the rollout in more than 600 stores.
Online shopping may provide access to a larger assortment than an individual store. Available fulfillment options may include shipping, Order Pickup, Drive Up, and same-day delivery, depending on the product and location.
To avoid unnecessary shipping costs, shoppers can combine beauty purchases with household items they already need or select free store pickup when available.
Will Every Target Have a Beauty Studio?
No. Target says the initial launch will reach more than 600 stores nationwide. Target operates more than 2,000 U.S. stores, so many locations will not receive the full in-store setup at launch.
Customers near a nonparticipating location may still be able to purchase Target Beauty Studio products online. Some individual brands or products could also appear in standard beauty departments without the complete Studio experience.
Target may expand or modify the program after the initial launch, but shoppers should rely on the store locator and Target app for current local availability.
What Time Is the September 26 Target Beauty Event?
The Target Beauty Studio celebration is scheduled for 12 p.m. to 4 p.m. local time on Saturday, September 26, 2026.
The exclusive Target Circle bonus is limited to the first 100 guests at most stores, so arriving at noon may be too late at busy locations. Consider arriving early and confirming the event location with a Target employee.
Additional giveaways will only be offered at select stores and are available in limited quantities.
Frequently Asked Questions About Target Beauty Studio 2026
When does Target Beauty Studio open?
Target Beauty Studio officially launches on September 10, 2026, in more than 600 stores and online at Target.com.
How many brands will Target Beauty Studio carry?
The initial assortment includes more than 1,600 products from 90 prestige, emerging, and global beauty brands.
Is Target Beauty Studio available online?
Yes. Shoppers can browse and purchase the collection online beginning September 10, even if their nearest store does not have a complete Target Beauty Studio section.
Is the Target Beauty Studio event free?
Target does not list an admission charge. The in-store celebration is scheduled for September 26 from noon to 4 p.m. local time. Offers and samples will be limited.
Is Target giving away free beauty boxes?
Select stores may provide additional giveaways during the September 26 event. A free beauty sample box is not guaranteed at every location, and quantities will be limited.
What will the first 100 Target shoppers receive?
Target says the first 100 guests at most stores will receive an exclusive Target Circle bonus for Target Beauty Studio. Check the final offer terms at your store because participation and details can vary.
Do I need the Target app?
It is strongly recommended. The shopping bonus is connected to Target Circle, and the app is the easiest place to save, review, and redeem Target Circle offers.
Is Target Beauty Studio replacing Ulta?
Target Beauty Studio is Target’s new beauty concept following the conclusion of the Ulta Beauty at Target partnership. It has its own assortment of 90 brands and is not an identical replacement.
Final Thoughts
The launch of Target Beauty Studio 2026 gives shoppers access to more prestige skincare, international beauty products, K-beauty favorites, fragrances, and premium haircare during their regular Target trips.
The most important dates are September 10, when Target Beauty Studio launches, and September 26, when Target holds its in-store celebration.
Shoppers interested in the September 26 Target Circle bonus should create an account in advance, confirm that their local store is participating, and arrive early. Because special offers and giveaways are limited, availability is not guaranteed.
Most importantly, compare prices and purchase products you genuinely plan to use. A Target Circle discount, free sample, or limited-time event can create real savings, but only when it fits an existing shopping list and budget.